В Новой Москве снижают цены на жилье

В Новой Москве снижают цены на жилье

Демпинг на старте

В Новой Москве снижают цены на жилье
фото: Геннадий Черкасов

«В Новой Москве по-прежнему наблюдается низкая девелоперская активность. Предложение пополняется практически только за счет выхода корпусов в уже реализуемых проектах, выводить в продажу новые жилые комплексы застройщики не торопятся. Одновременно на присоединенных территориях наблюдается стабильный спрос на первичное жилье, чему в немалой степени способствовало развитие транспортной и социальной инфраструктуры региона. В результате новое предложение не всегда оказывается способно возместить вымывающийся объем. Именно такая ситуация наблюдалась в июне, когда сокращение общей площади экспонируемых квартир составило сразу 13,8%», — отметила гендиректор «МИЭЛЬ-Новостройки» Наталья Шаталина.

По сравнению с маем 2017 года доля «однушек» и студий снизилась с 48,5% до 48,3%. Доля двухкомнатных квартир составила 36,0% (36,1% в мае), доля «трешек» — 15,0% (14,7% в мае), 4 и более комнат — 0,7% (0,7% в мае). Больше всего нового жилья подается в сегменте комфорт-класса — 71%. Доля экономкласса в общей структуре предложения составила 22,5%, бизнес-класса — 6,5%.

В течение первого месяца лета застройщики просили в среднем за 1 «квадрат» 97,3 тыс. руб. Единственным стабильно растущим сегментом является экономкласс, где цена показывает положительную динамику пятый месяц подряд и с февраля, прибавив 8,1%, поднялась до 92,8 тыс. руб. за кв. м. Интересно, что новое жилье в ТАО гораздо дешевле, чем в НАО. Справедливости ради стоит добавить, что на новостройки Новомосковского округа приходится 92% в общей структуре предложения, а на Троицкий округ — всего 8%.

«Новая Москва имеет преимущества в виде московской прописки, различных социальных бонусов для ее обладателей. Также в Новой Москве возможно купить квартиру в пешей доступности от метро, что в Подмосковье сделать пока невозможно. В Новой Москве при этом цена будет несколько выше. Тем, кому важна прописка, хорошая пенсия, но для кого различие в цене несущественно, стоит выбрать Новую Москву», — считает директор департамента ГК «Гранель» Рустам Арсланов. По его мнению, для людей молодых подойдет и Подмосковье. Бывает и так, что в отдельных локациях Подмосковья транспортная доступность даже лучше, чем в Новой Москве.

Главный итог развития рынка недвижимости в июне 2017 года — продолжение перераспределения объема предложения в пользу массового сегмента «старой» Москвы (с 49,6% в апреле до 52,3% по итогам июня). «Постоянное снижение средневзвешенной цены за последние 1,5 года объясняется высокой конкуренцией со стороны проектов в старых границах Москвы, предлагающих квартиры по демократичным ценам. Если ранее основными конкурентами были подмосковные проекты, то теперь новостройки ближнего пояса Новой Москвы конкурируют со спальными районами столицы, а новостройки дальнего пояса — с Московской областью. В итоге застройщики в Новой Москве также вынуждены демпинговать на старте, придерживать рост цен по мере увеличения строительной готовности, предлагать значительный дисконт», — заключила Наталья Шаталина.

Источник: mk.ru

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