Объем импорта сыра в 2016 г. превысил показатель 2015 г.

Объем импорта сыра в 2016 г. превысил показатель 2015 г.

По данным отчета «Российский рынок сыра. Маркетинговое исследование и анализ рынка (обновление 2017)», подготовленного маркетинговым агентством «Маркет Аналитика», в 2014-2016 гг. объем импорта сыра в Россию в натуральном выражении демонстрирует негативную динамику. Несмотря на то, что в 2016 году общий объем импорта в натуральном выражении вырос на 6,4% относительно 2015 года, он по-прежнему ниже уровня 2014 года — на 30,7%.

Динамика объема импорта в денежном выражении повторяет динамику импорта в натуральном выражении как в отношении направления среднесрочной тенденции (тенденция к снижению импорта за счет его вытеснения растущим собственным производством в России), так и в отношении структуры.

Доминирующей категорией в импорте 2016 года остаются прочие сыры с долей 70%. Второй крупнейшей категорией является категория молодых сыров и творога с долей в 29%.

Покупателями сыра российского производства в 2016 году стали 36 стран мира. Лидером среди получателей сыров российского производства является Казахстан с долей 38%, на втором месте Беларусь с долей 23%, на третьем — Украина с долей 11%. На долю 3-х крупнейших стран-импортеров в 2016 году приходилось примерно 72% всего объема российского экспорта сыров в натуральном выражении.

 

* Приведенные значения рассчитаны аналитиками компании «Маркет Аналитика» на базе данных Федеральной таможенной службы.

Источник: rbc.ru

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