Импорт чулочно-носочной продукции в России снижается

Импорт чулочно-носочной продукции в России снижается

Импорт чулочно-носочной продукции на российском рынке играет важную роль. Основной проблемой, которая пока не позволяет российской продукции занять главенствующую роль, является качественное сырье, которое в России не производят. Несмотря на богатейшие запасы углеводородов, на основе которых и производятся эти материалы, в нашей стране недостаточно развита перерабатывающая промышленность. Доля импорта в 2016 году при этом составляет 68%, о чем свидетельствуют данные маркетингового исследования российского рынка чулочно-носочной продукции, проведенного компанией GLOBAL REACH CONSULTING (GRC).

 

В натуральном выражении импорт чулочно-носочных изделий в РФ падает последние два года, причем заметно. Так, в 2015 году он сократился на 13%, а в 2016-ом падение и вовсе составило 30%. Аналитики связывают это с ростом курса доллара и падением покупательской способности населения в виду сложившейся экономической ситуации.

 

Хотя санкций на текстильную продукцию нет, импортные цены на чулочно-носочные изделия в долларовом эквиваленте в 2016 году упали, однако рост цен в рублях продолжается. Валютная составляющая себестоимости колготок не позволяет удерживать цены на докризисном уровне.

 

* Приведенные значения рассчитаны аналитиками GLOBAL REACH CONSULTING (GRC) на базе данных ФТС.

Источник: rbc.ru

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